Cookie policy
How getbesty.ai uses cookies and similar storage, which tools we use, and how to change your choice.
Last updated October 18, 2026
About this policy
This policy explains how Besty AI ("Besty", "we") uses cookies and similar technologies such as local storage and session storage on getbesty.ai. It adds detail to section 5 of our Privacy Policy, which covers cookies, and should be read together with it.
Cookies are small files a website stores in your browser. Local storage and session storage work in a similar way. Some are needed for the site to work. Others help us understand visits or measure our ads.
Your choice
Analytics and marketing cookies are on by default. You can turn them off at any time with Reject all, or turn off a single category under Manage. If your browser sends a Global Privacy Control signal, we treat it as an opt out of marketing cookies.
You can change your choice at any time with , also linked at the bottom of every page. You can also delete or block cookies in your browser settings. Blocking necessary storage may stop the Apply form from saving your answers.
Necessary
These keep the site working and remember your cookie choice. They are always on and are never used for ads.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| besty_consent (cookie) and besty-consent (local storage) | Besty | Remembers which cookie categories you allowed. | 180 days (cookie), until cleared (local storage) |
| besty-apply-session (session storage) | Besty | Links the two steps of the Apply form so your answers are saved as you fill them in. | Until you close the tab |
Analytics
These show us which pages people visit and where the site can be clearer.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| besty_analytics_anonymous_id (cookie and local storage) | Besty | A random id that links your visits on getbesty.ai so page views and form steps can be counted together. Shared with our analytics tools below. | 90 days |
| besty_attribution (cookie) | Besty | Notes the campaign link (utm_* parameters, ad click ids such as gclid or fbclid) or website that first brought you here, sent with an Apply form so we know how you found us. | 90 days |
| ajs_anonymous_id, ajs_user_id, ajs_user_traits (cookie and local storage) | Segment (Twilio) | Segment collects page views and form events and passes them to the analytics tools we enable, such as PostHog, and, only with marketing consent, Meta. | 1 year |
| ph_<project>_posthog (cookie and local storage) | PostHog | Receives page views and events through Segment. If session replay is on, records how pages are used, with text typed into form fields masked. When you submit the Apply form, your email links these visits to your application. | 1 year |
| hubspotutk, __hstc, __hssc, __hssrc | HubSpot | The HubSpot tracking code counts visits and, when you submit the Apply form, links them to your contact record in our CRM. | Up to 6 months (__hssc 30 minutes, __hssrc until you close the browser) |
| _ga, _ga_<id> | Google Analytics 4, loaded through Google Tag Manager | Measures visits and how people move through the site. | Up to 2 years |
Marketing
These measure whether our ads work and help us reach people who may be interested in Besty.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| _fbp, _fbc | Meta Pixel, delivered through Segment | Tells Meta when someone who saw our ads visits or applies, so we can measure our ads. Only loaded when you allow marketing cookies. | 90 days |
| _gcl_au and other Google advertising cookies | Google tags, loaded through Google Tag Manager | Measures visits and applications that come from our Google ads. | Up to 90 days |
Embedded and third-party content
Some parts of the site come from other companies. They follow their own cookie and privacy policies.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| Talk to sales booking calendar | HubSpot | The meeting calendar is a HubSpot scheduler shown in an embedded frame. HubSpot may set its own cookies in that frame (such as __hstc, hubspotutk, __hssc and __hssrc), and the details you enter when booking go to HubSpot. HubSpot's privacy policy applies to that frame. | Set by HubSpot, up to 6 months |
| Office map on the Team page | Google Maps | Shows our New York office in an embedded Google map. Google may set its own cookies in that frame. | Set by Google |
| Interactive product demos in the Software Rolodex | Storylane | Plays product walkthroughs in an embedded frame when you open one. Storylane may set its own cookies in that frame. | Set by Storylane |
| Web fonts | Google Fonts | Your browser downloads some fonts from Google. No cookies are set. | None |
Changes to this policy
We update this policy when the tools we use change. The date at the top shows the latest version. If a change needs a new choice from you, we will show the cookie banner again.
Contact
Questions about cookies or your privacy: privacy@getbesty.ai. To access, delete or correct your information, use our privacy request form.